Investor Information
Invest in Braemore House
Braemore House is seeking a maximum of 15 investors to help create a new destination wellness hotel in Highlands, North Carolina. We are raising a combination of debt and investment capital to fund the property's development and opening.
Investors will participate in the financial performance of the hotel while receiving extraordinary access, priority, and experiences connected to the creation and future life of Braemore House. This is an investment in a focused hospitality and wellness business, supported by an exceptional team focused on disciplined operations, meaningful annual returns, and long-term property value.
An investment in an exceptional wellness hotel
Braemore House is planned as a 32-suite destination wellness hotel with two complete floors dedicated to thermal bathing, private treatments, activities, grounding, relaxation, and rest.
The operating model combines limited room inventory, premium nightly rates, wellness access included with every stay, paid treatments and specialty activities, limited private memberships, wellness retail, retreats, and private programming.
The property will be alcohol-free and wellness-first. The business will not depend on a bar, nightlife, or alcohol sales. Its performance will be driven by lodging, wellness utilization, privacy, repeat demand, and a guest experience compelling enough to create meaningful advance booking.
Investors With Benefits
Access reserved for a chosen few
Braemore House investors will receive benefits unavailable to ordinary guests or members of the public. Investors will be the only people outside of registered hotel guests and a very limited private membership permitted to use the thermal and wellness facilities without reserving an overnight stay.
Final access rights, reservation procedures, guest privileges, and associated terms will be defined in the formal investment and operating documents.
- Full thermal-floor access
- Access to complimentary scheduled guest activities
- Ability to reserve private treatments and paid activities
- Priority suite reservations
- Priority access to peak dates
- Preferred treatment and activity booking
- Invitations to opening events, retreats, and private experiences
Explore the World With Us
Three curated discovery journeys
Investors will be invited on three curated discovery journeys with members of the architecture, design, and development team. These journeys are part of the investor experience — opportunities to travel exceptionally well, experience the finest examples of the category, and discover the architecture, service, materials, rituals, landscapes, food, and small details that will inform Braemore House.
Investors are not being asked to become designers or operators. They are being invited to experience the world behind the project and share in its creation from the earliest stages.
01
Leading U.S. destination wellness hotels
A visit to the most compelling destination wellness hotels in the United States, studying how limited inventory and included amenities create enduring demand.
02
European thermal spas & retreats
A journey through exceptional European thermal spas and wellness retreats, experiencing the rituals, materials, and service that define the category.
03
Scotland's lodges & estates
An immersive trip through Scotland's great lodges, estates, landscapes, and hospitality traditions — the spirit at the heart of Braemore House.
A proven destination-wellness model
Braemore House draws from a category of small, high-demand destination wellness hotels that pair limited room inventory with extensive included amenities, exceptional service, private treatments, and strong advance demand. Relevant models include European thermal hotels, intimate mountain wellness properties, and highly focused destination spas where the wellness experience is the primary reason for the stay.
Posthotel Leavenworth is one reference within that broader category, particularly for its limited inventory, extensive wellness facilities, included daily hospitality, premium nightly rates, and extraordinary forward booking demand.
Braemore House will apply the strongest elements of these models to Highlands: 32 premium suites, two complete floors of wellness, thermal access included with every stay, paid treatments and specialty activities, limited private membership, and an experience designed to keep guests on the property.
An investment built for performance
Braemore House is being developed as a disciplined operating business, not simply as a beautiful property. The operating team will focus on occupancy, average daily rate, advance booking, treatment utilization, activity participation, membership revenue, operating margins, annual investor returns, and long-term property value.
The objective is to create an exceptional and difficult-to-reproduce asset capable of delivering both meaningful annual returns and enduring personal benefits.
Debt and investment capital
Braemore House is seeking a combination of debt and investment capital from no more than 15 investors. The final capital structure may include equity investment, preferred equity, secured debt, structured debt, or other investment structures appropriate to the project.
Final return terms, security, distributions, access rights, travel benefits, and other investor benefits will be defined in the formal financing and offering documents.
The Braemore House plan
32
Mountain-facing fireplace suites
~65,000 sq ft
Across five principal levels
~26,000 sq ft
Two complete floors of wellness
Max. 15
Investors sought
~$55M
Estimated total project cost
Alcohol-free
Wellness-first operating model
The current working plan includes 32 mountain-facing fireplace suites; approximately 65,000 square feet across five principal levels; two complete floors and approximately 26,000 square feet dedicated to wellness; one full hospitality level for arrival, dining, gathering, and the great room; and two guest-room floors.
Every suite is planned with a king bed, fireplace, French doors, private balcony or terrace, copper soaking tub, and walk-in shower. Full thermal-floor access will be included with every stay.
The current financial model assumes an estimated total project cost of approximately $55 million. All project plans, costs, timelines, operating assumptions, investor benefits, and financial structures remain preliminary and subject to refinement and formal documentation.
Get in Touch
Request investor information
We are beginning conversations with prospective investors and lenders. Participation will be limited to a maximum of 15 investors.
Submitting the investor-interest form does not create an obligation or guarantee participation. Qualified prospective investors will receive additional information regarding the financial model, capital structure, project plan, operating strategy, discovery journeys, and investor benefits.
Important Notice
This website is provided for preliminary informational purposes only. Nothing on this page constitutes an offer to sell, or a solicitation of an offer to purchase, any security. Any future investment opportunity will be made only through definitive legal and offering documents, to eligible investors, and in compliance with applicable federal and state securities laws.
Project plans, costs, timelines, investor benefits, discovery travel, access privileges, capital structure, operating assumptions, and expected financial performance remain preliminary, subject to change, and dependent upon final agreements and project approval.